Hair Box Dye Gone Bad

All artists start with a black canvas. As a colorist, my canvas is never blank. This poses a challenge, which is expected and welcomed.

One of my most difficult tests is when someone tries to save money and time by using a box color at home. Can you ever imagine?

I had someone about a week ago who wanted to try something different. Other than the brunette color she was having done at the salon, she wanted red. She went to a local pharmacy, bought a red-brown box color, and applied to her hair everywhere. The problem, the color on the ends did not change despite the red color on her roots. Now her half hour appointment has become a five and a half hour color correction. $250 later, she was walking out with an intense, luxurious, rich red color.

Quick Fact: There is no need to follow the directions on the box color to get the results we all see in advertisements or on the box itself.

This is your classic case of "box dye gone bad". Save your time, money and piece of mind. See a licensed professional for the results you love to expect.

-Otto